For the first 10 years of my business, I obsessed about my photo price list. Was it laid out right? Was the design pretty? Did I choose the right photos? Are my prints and packages in the right order?
I asked myself a million questions and tried something different every single year…but I never seemed to sell anything different and I never seemed to make that much more money.
The one question I never asked myself was…
What is my pricing strategy?
OMG seriously. I ran my business for 10 years without a pricing strategy you guys! And honestly, I didn’t know I needed one.
I never, ever sold my biggest package, I pretty much always sold my smallest. My family portrait sales sat around $350 and my wedding packages were on average $2500.
Then after a couple of months of reading and trying to figure out what I was missing…a big ol’ light bulb went off and it changed EVERYTHING in my business.
In this weeks episode, I dive into how to turn the most important numbers in your business…into a photo pricing strategy. But just a heads up that before you implement this…you absolutely have to be 100% rock-solid when it comes to the numbers in your business. If you try to create your photo price list or pricing strategy without having those numbers nailed…there will be a lot more painful trial and error before you start to experience that success you’re chasing. Don’t leave your numbers to luck!
- Which package or product should be your minimum sale
- Which package or product do you incentivize
- What package or product do you mention on the phone or in an email