Without lowering your prices
First, let’s start with the fact that there is a time and place for low prices in the photography industry. In fact, low prices, can actually still be profitable.
Am I blowing your mind yet?
Making you mad?
Low prices can 100% absolutely be profitable, and pay you a handsome salary…IF they’re paired with the correct business model…
Low price/High Volume = True Love Forever!
An example of high volume photographic services would be school photos, sports teams…basically, any kind of session where you’re creating the same image over and over and over again…for hundreds of people. This type of work is very lucrative!
The problem we’re facing in the photographic industry is that low prices are paired with low volume services…that’s when you run into the issues we’ve seen over the past 10 to 15 years. Emerging photographers have come into the industry and unknowingly been offering low volume photography services for low prices.
That in turn, has affected the rates that the established pros have been able to charge, and as a whole, photographers are making less money today then they were 20 years ago. Yikes.
So what do we do?
Well, we need to help these emerging pros get it all figured out. Because no one likes working hard for not a lot of money! (BTW, if you need a hand, this article can help you raise your prices)
A few weeks ago, I had the perfect opportunity to help out an emerging pro with this exact issue. They are in their first year of business, have run their numbers and were wondering how on earth they were going to charge “pro” rates when they didn’t have the same kind of experience as others in their town.
In this weeks episode, I answer the question “I’m a new photographer in the market – How can I charge a higher price?” and although it is coming from a rookie photographer, I think there’s a lot of value in the conversation it inspired for any photographer looking to be competitive without lowering their prices.
- 3 ways to be competitive without lowering your prices
- 1 difficult thing to consider if you’re not booking jobs at your rates
- A better way to spin “lowering prices” to get clients in the door
Photogreneur Podcast Ep.04 – 3 ways to be more competitive in your photography business