3 ways to be more competitive in your photography business

Without lowering your prices

First, let’s start with the fact that there is a time and place for low prices in the photography industry. In fact, low prices, can actually still be profitable.

3 ways to be more competitive in your photography business

 

Am I blowing your mind yet?

Making you mad?

Read on!

Low prices can 100% absolutely be profitable, and pay you a handsome salary…IF they’re paired with the correct business model…

High Volume

Low price/High Volume = True Love Forever!

An example of high volume photographic services would be school photos, sports teams…basically, any kind of session where you’re creating the same image over and over and over again…for hundreds of people. This type of work is very lucrative!

The problem we’re facing in the photographic industry is that low prices are paired with low volume services…that’s when you run into the issues we’ve seen over the past 10 to 15 years. Emerging photographers have come into the industry and unknowingly been offering low volume photography services for low prices.

That in turn, has affected the rates that the established pros have been able to charge, and as a whole, photographers are making less money today then they were 20 years ago. Yikes.

So what do we do?

Well, we need to help these emerging pros get it all figured out. Because no one likes working hard for not a lot of money! (BTW, if you need a hand, this article can help you raise your prices)

A few weeks ago, I had the perfect opportunity to help out an emerging pro with this exact issue. They are in their first year of business, have run their numbers and were wondering how on earth they were going to charge “pro” rates when they didn’t have the same kind of experience as others in their town.

In this weeks episode, I answer the question “I’m a new photographer in the market – How can I charge a higher price?” and although it is coming from a rookie photographer, I think there’s a lot of value in the conversation it inspired for any photographer looking to be competitive without lowering their prices.

Key Takeaways:

  • 3 ways to be competitive without lowering your prices
  • 1 difficult thing to consider if you’re not booking jobs at your rates
  • A better way to spin “lowering prices” to get clients in the door

Photogreneur Podcast Ep.04 – 3 ways to be more competitive in your photography business

(If you find this valuable or have questions, please leave me comments below!)

 

 

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Man, I can't express how grateful I am for this program. I've taken several business courses in the past - spent over $6000 on education for photography businesses exclusively and none have been as elaborate and as broken down into bitesized pieces as this. If you are at all serious about making a profitable living through the business of photography, this program is a must! Knowing your numbers is the only way to know how to succeed working the hours you want to work, selling what your clients want, and not giving away anything that was designed to make you, the "future you" and your family money.

I urge everyone to consider this program to take the next step - as a hobbiest or full time professional - know your numbers! You'll be just as grateful as I am now in my 14th year as a creative professional and 7th year as a full time national awarding winning photographer.

~ Jeff Noon, Jeff Noon Portrait Art & Design

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