About Pixel Cents...and Melissa

Pixel Cents Software Inc. exists to empower creative entrepreneurs to be fairly compensated for their work and to eliminate the digital starving artist. It is an online Software as a Service (SaaS) business geographically located near Nelson, BC with more than 500 clients in 22 countries. It offers products to increase the financial literacy of creatives to improve their income and to increase their confidence so they can build viable, sustainable businesses.


The Pixel Cents Story

In 2012 while serving as the BC President of the PROFESSIONAL PHOTOGRAPHERS OF CANADA – I traveled around the province and found that the problem photographers were experiencing was universal.

Clients want digital files. Photographers have no idea how to value them.

I read, attended conferences looking for someone who was telling us how to do it.

There was no one.

The established pros were saying “don’t sell your files” but the emerging pros were doing it anyway.

You see, those established pros were relying on their traditional business model:

They would make money by charging a session fee and then profit by selling multiple copies of the same photograph created from that session.


The emerging pros were only selling digital files. And all of them, without any thought or strategy.

What was the issue?

You can only sell a file once. And if you don’t charge enough for it – you’re never going to build a sustainable business.

As a result, the entire industry has been struggling….

To address the issue….

wrote a book proposing a new industry standard for handling digital files.

More importantly, I created a formula for photographers that places a value on their intellectual property and a new method of pricing photography.

After working with photographers around the world on their numbers – I realized it wasn’t just their digital files they were struggling to value. They didn’t know how to value their time.

This is what has inspired my work with photographers. This is what inspired Pixel Cents.

Pixel Cents is the #1 resource for building a better photography business.

It is a combination of old-school wisdom with new-school strategies.

After 10 years of struggling in this business, I finally figured out how to build a stable, successful company that provides for my family. My hope is that through the lessons I’ve learned, and the pricing method I’ve created, I can save you a lot of pain and help you build a better photography business.

Check out these free resources:

7 marketing ideas to help you grow your business

3 things you can do to get paid boutique prices

and then…

Get to Know Me!

Self-Portrait, Yosemite National Park


Here’s the short story of my photography career

My photography Instagram feed

And what people are saying about Me & Pixelcents!

I can’t wait to support you in your success!



Melissa Welsh is a National Award Winning photographer and the founder and CEO of Pixel Cents. After years of watching her fellow photographers struggle to adapt old business practices with new technology - she began to work on a solution. Melissa created the Pixelcents formula, wrote a book and created software that is helping photographers improve their income, their lifestyle and both!

Melissa is a committed volunteer and dedicates much of her time promoting positive change in the photography industry. In the past few years she has served as the B.C. President of the Professional Photographers of Canada (PPOC), the Communications Chair for the PPOC and the chair of the PPOC Island Branch. She is also a PPA member.

When Melissa is not working or volunteering, you will find her adventuring in the Kootenays with her husband and two young children.

Awards & Honours

Melissa is a member of

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