I think you’ve done photographers a great service by breaking down the considerations around a potentially thorny and evolving conversation. Nice work.” – Dane Sanders, New Port Beach, CA

Selling digital files is and always will be a controversial issue as Melissa says. But, as one photographer figures out his or her true cost of doing business, one will understand the VALUE of this “product” and realize that not pricing the files accordingly is not a sustainable business model. Melissa, is providing a solution that will definitely bring light and tools to make sure you get paid according to the VALUE of your work, expertise and talent. I think this is a much-needed book and it will help serious photographers make a decent living.” – Andre Amyot, Businesscoach, www.photocoach.com

Holy Sh*t… Great stuff! Solid, understandable and informative, Pixel Cents is well laid out and flows nicely though the industries. The CPP concept provides a much needed solution for both portrait and commercial photographers. Spectacular work!” – Craig Minielly, Aura Photographic, www.auraphotographics.com

I would encourage all photographers serious about their businesses to read this book. Melissa has developed an excellent method of getting over the issue of selling digital files to customers, not only without devaluing current products but also adding to the value of your current sales. I have always avoided selling digital files but it is getting increasingly difficult nowadays to sell only physical products to the majority of my customers. This is a great model to work to and I can see huge benefits to my business. In fact maybe it should be an industry standard (for the sake of the photographic industry).” – Gregor Menzies, Azuare Photography, Dundee, Scotland

Well it is that time of year when I rethink my pricing/ marketing so I went back to read Pixel Cents.  It made a lot of ‘cents’ to me!  I love the strategy as well as how to answer client questions!  No more ‘sad face’ from my clients as I will use the guide to price my files along with printed products for a win win!  Thanks for creating such a logical approach to selling digital image files!” – Louise Vessey, Light and Vision, Charlottetown, PEI, Canada

If you’re not at least thinking about the right way to charge for your digital files – you’re missing out on a critical revenue stream and providing a product that your clients are demanding. Melissa’s got the experience and the formula to make sure you get this done right. A win-win solution for your clients and your bottom-line.” – Ryan Oakley, Photographer, Blogger: Photography On the Side, BC, CANADA

Pixel Cents” is written clearly and brings a better understanding of the tension between the established pros and the “newbies”.  It will certainly help photographers who are new to the industry to understand the value of their files, what they are giving away and proposes a good working model for how to price their digital files, since the digital era is here to stay and clients want “their” files.” – Melanie Dreyer, Photographer, BC, CANADA

Pixel Cents seriously looks fantastic, flows well and has all the info you need without becoming overwhelming. Every time I had a question pop into my mind Melissa answered it in one of the asides or inserts.Well done.
 – Heather Goldsworthy, Photographer, ON, CANADA

Melissa, You are my hero! Your book “Pixel Cents” is very informative. I love how you explained the difference between prints vs. files when you wrote “A digital file is fleeting…you have to go and find it….a printed photograph can find its place in a home for an entire generation…which of these is the most suitable product for such an important possession.”  Thank you! Kathy Kupka, Kathy Kupka Photography, VA, USA



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