The Last Time I Second-Guessed my Photography Prices

At any point in my career, if you had asked me, I would have told you I was confident in my photography prices, my business practices and considered myself to be successful. I had started my business full-time in 2005 and had since managed to support myself with my photography income. I knew my cost of doing business, planned for profit and even managed to buy a house in 2009!

second-guessing photography prices

What I wouldn’t have told you was that I was actually in a constant state of second-guessing myself, my business and my photography prices. I knew my cost of doing business, which made feel somewhat like a business-woman…but the truth is, I had no idea what to do with it! How do price your products and services so that you actually hit those numbers? I would just fiddle with some numbers at the beginning of every year, try something a little different and hope that this would be the year I would actually make some “real” money.

Eventually, this way of running my business caught up with me. I took over a commercial studio with much higher overhead, and my “number fiddling” did not reap results. Unfortunately, the consequences were much higher and I didn’t bring any money home to my family that year. Yikes.

So, as the story goes…I dove into my numbers and built a system that linked every single number in my business together. In one year, I increased my sales from $48,000 to $117,000.

But…what was it like going into my very first sale after I figured out my numbers???

That’s what this weeks episode is about.

I know how hard it is to raise your prices. Even after finally understanding how all the numbers in my business worked together, I still got cold-feet last minute! Here’s a quick story I shared in a recent LIVE Q&A about my first family portrait sale after raising my prices.

FYI – I’ve never looked back!



  • My mindset going into a sales session
  • How I “added value” to support my increase in prices

Photogreneur Podcast Ep.03 – The last time I second-guessed my photography prices



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