Melissa Welsh is a National Award Winning photographer and the founder and CEO of Pixel Cents. After years of watching her fellow photographers struggle to adapt old business practices with new technology - she began to work on a solution. Melissa created the Pixelcents formula, wrote a book and created software that is helping photographers improve their income, their lifestyle and both!

Melissa is a committed volunteer and dedicates much of her time promoting positive change in the photography industry. In the past few years she has served as the B.C. President of the Professional Photographers of Canada (PPOC), the Communications Chair for the PPOC and the chair of the PPOC Island Branch. She is also a PPA member.

When Melissa is not working or volunteering, you will find her adventuring in the Kootenays with her husband and two young children.