Photography Business Plan – Vision and Mission Statement

This is an excerpt from my photography business plan. In 2005 I spent a year crafting a business plan…almost 14 years later, I’m still in business! So it must have been a worthwhile exercise!

Photography Mission Statement

You can get my entire business plan inside numburu by Pixel Cents…the #1 Business Foundation Platform for Photographers

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The Vision and mission statement section took me a long time to craft. If you’re not sure what the difference is – don’t worry, I didn’t either! Basically, your vision is your big pie-in-the-sky goal for your company, and your mission is what you are doing right now, day to day that will eventually lead to your vision.

Here was my original statements in 2005:

Vision and Mission Statement

Melissa Welsh Photography’s vision is to be the leading professional source of outdoor recreation imagery in the Lower Mainland of British Columbia.

MWP will provide an event photography service covering adventure and cycling races as well as weddings.  We will also provide adventure/travel stock photography available for purchase by outdoor adventure magazine, book publishing, and gear manufacturing companies.  MWP will serve both its event clients in the lower mainland of British Columbia while branching out to all of North America for it stock sales.

If I was to re-write my vision today, it would probably read something like this:

New Vision:

Melissa Welsh Photography‘s vision is to be the go-to photographer for art-loving, photography-valuing, adventure-lifestyle people in the West Kootenay Region of British Columbia.

New Mission:

MWP focuses on image excellence and incredible customer service. We go above and beyond for our clients to make sure their time is valued, deadlines are met and the highest quality product is delivered. We serve clients in the West Kootenays, the Lower Mainland, Vancouver Island and beyond.

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