For years, our mentors have been telling us that the value of our photographs isn’t in the paper…it’s in the image!
Then why on earth have we been pricing our products based on the cost of our goods?
Picasso certainly didn’t price his work based on the cost of his materials.
Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him.
“It’s you — Picasso, the great artist! Oh, you must sketch my portrait! I insist.”
So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.
“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”
“Five thousand dollars,” the artist replied.
“B-b-but, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”
To which Picasso responded, “Madame, it took me my entire life.”
Pixel Cents Pricing Method
I guess for the first 150 years or so of professional photography, it hasn’t really been an issue. But when the digital revolution changed the way we did business – our traditional method of valuing our work wreaked havoc on the industry.
For the past 13 years, the pricing struggle in the industry has been universal. When I couldn’t find a solution myself…I created one.
Check out this quick 11 minute video where I explain why the old formula doesn’t work anymore and why intellectual-property-based-pricing is the future of pricing photography.