Bloggers, influencers…whatever you want to call them…they need our photos. And they need them now!
Over the past couple of years, we’ve seen the delightful trend of macro-influencers relying on professional photography to keep their channels populated with beautiful, engaging imagery. With all the social media noise and the growth of Instagram, micro-influencers and small businesses have followed trend and realized that in order stick out and attract new followers…the quality of photographs they post…matter.
This explains the increase in inquiries for these types photo sessions everywhere. This growing market has the potential to be very lucrative for photographers, so I thought I’d put together a list of important things to consider before you quote your next influencer photo session.
- Bloggers/Influencers are businesses and make money. The photos they are requesting are for commercial use and should be quoted accordingly. Keep in mind, that since this is a relatively “new” business genre, these clients will need a bit more education than most commercial clients as they will not be familiar with things like image licensing and the fees associated with commercial photography.
- Branding Use or Advertising Use? Make sure to find out whether the photos you’re creating are to promote their own brand (branding/corporate use) or another company’s product (advertising). The intended use of the photo has an impact on the licensing fee.
- Start Small. With no concept of what professional photography costs, a lot of influencers will come to you asking for a ridiculous number of photos. Don’t make the mistake of taking the time to prepare a quote for 200 photos, only to never hear from them again. Kindly suggest that as much as having an entirely professional insta-feed would be Ah-MAZING – it might be better to start with one professional photo a week. As their business grows, they can add on two a week, four a week etc. as their budget allows.
- Make an on-going contract a NO-BRAINER. Long-term photography contracts are a free-lance photographer’s dream! Be strategic when you quote that first job. Quote the job individually (full price, no discounts!), and then offer a quote with a substantial discount or even better – with more photos (adding value) for free! But only if they make you their contracted image maker for the next 12 months. You can let them know they can try you out for the initial shoot, and if they sign the contract you’ll credit them the difference in price in… MORE PHOTOS! 🙂
- You must be fairly compensated. Photo credits and tags don’t pay bills. Don’t be afraid to negotiate – the future-you and the industry will be thankful!
PRO TIP. If you don’t structure your first quote with individual photo prices at industry standard rates ($43.20 to $129.60 for a 1080px file according to the Pixelcents Price-a-photo Calculator), then you lose the leverage you need to show them the ongoing contract makes the most sense financially. Shoot n’burn sessions should never be considered for this type of use unless they are a contract client & your hourly rate has been adjusted considerably to include compensation for your intellectual property. More info on pricing commercial photography here.
Photogreneur Podcast Ep.06 – How to price an influencer photo session
In this weeks episode, I answer the question “A local blogger has contacted me about doing a shoot for her. I would love to do it, but I have no idea how to quote for it. I don’t think she is expecting to pay a lot of money”
(or you can watch it here on youtube!)